Founded by a hairdresser – Dennis Paphitis, Aesop is a brand known for its detailed formulation to produce fine quality skin, hair, and body care products. From product design to its store’s interior design, their approach is to keep it consistent, which is to carefully crafted to blend into the environment. You will notice this when you enter one of their stores around the world. Fun fact, they do not engage in any traditional advertisement, rather they rely more on word of mouth for growth. In this review, we will looking at the Aesop Calming Shampoo.